![]() An app landing page is where a potential customer “lands” after they click on one of those links.Īpp landing pages (like all landing pages) are super effective at drivin’ downloads because they’ve got just a single call to action (or “CTA” for short). Imagine you launch a new app, then decide to promote it through paid ads or emails. What are the benefits of landing pages for apps?Ī landing page for a mobile app is a standalone web page created with one and only one mission: to get potential customers to download your application.Here’s what you need to know about mobile app landing pages: So hop right into the examples below, or keep reading for a handful of best practices to get you started. Along the way, we’ll throw in our two cents about what sets them apart. ![]() We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. These are some of the best app landing page examples out there, all of ’em built with Unbounce. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox. ![]() In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. Using Google Ads’App Ads is a strong starting point, but many marketers get extra mileage from traditional PPC campaigns, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. ![]() The first step in marketing your iPhone or Android app is finding the right channels to promote it. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.) No matter how appealing it is-no matter how entertaining or even life-changing-most people won’t discover it without a robust marketing campaign. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. Uh, have you looked at your iPhone’s App Store lately? How about Google Play? We’ve seen landfills with better curation. ![]()
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